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About Us

Our Story

Ever tried to walk a dog who thinks he’s a freight train? Or watched a “tough” toy meet its match in under five minutes? So have we.

As proud owners of two big, strong dogs, Kanan the American Bully and Sky the Husky mix, we spent years searching for gear that could keep up with our pups.

Spoiler alert: most of what we found at regular pet shops didn’t stand a chance.

Leads snapped, toys disintegrated, and collars surrendered faster than you can say “walkies.”

That’s when we decided enough was enough. Fierce Fido was born out of necessity (and a little bit of desperation).

Our mission? To track down, test, and deliver only the toughest, most reliable products for big and strong dogs, because our four-legged family members deserve gear that works as hard as they do.

We’re here for every owner who’s ever muttered, “Well, that didn’t last long,” and every dog who plays, pulls, and chews with all their might.

Welcome to Fierce Fido, where tough dogs finally meet their match.

Meet the Chief Product Testers

Every great company needs a quality control team; and ours just happen to have four legs and a lot of muscle.

Kanan

Meet Kanan, our American Bully and resident powerhouse. If there’s a toy to be tugged, a harness to be tested, or a treat to be taste-tested (again and again, just to be sure), Kanan is first in line.

He’s got a heart as big as his head and a knack for finding the weak spot in any product. So if it passes his test, you know it’s tough.

Sky

Then there’s Sky, our Husky mix with endless energy. She’s the queen of zoomies, a professional escape artist, and an expert at turning playtime into a full-contact sport.

Sky’s specialty? Putting leads, collars, and toys through their paces with style (and a little sass).

Together, Kanan and Sky are the ultimate product testing duo. Every item in our shop has survived their rigorous, real-life trials. So you can trust it’ll stand up to your own big, bold pup.

What Makes Fierce Fido Different?

When it comes to big dogs, “good enough” just isn’t. At Fierce Fido, we’re obsessed with quality and durability—because we know first-hand what it takes to keep up with the strong, the stubborn, and the seriously playful.

Our Commitment to Quality

We don’t settle for flimsy. Every product in our shop is handpicked for its toughness, reliability, and ability to withstand the daily chaos that comes with big, bold dogs.

How We Source and Test

We scour the globe (and the dog park) to find gear that claims to be “indestructible”—then we put it to the ultimate test. Kanan and Sky, our Chief Product Testers, give every lead, collar, toy, and treat a thorough workout. If it can survive their tug-of-war tournaments, zoomie sprints, and enthusiastic chewing, it earns a place in our collection.

The Fierce Fido Promise

We only stock products that pass the “Kanan & Sky test.” If it’s not tough enough for our dogs, you won’t find it here. That’s our promise to every fellow big dog owner who’s tired of gear that just can’t keep up.

Fierce Fido:

Built for big dogs. Approved by even bigger personalities.

Our Community

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