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Fed up with flimsy leads and toys that don’t last? We get it. Fierce Fido is your go-to for collars, harnesses, toys, and treats handpicked for dogs who play hard, pull harder, and never do anything halfway.
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Browse our bestselling big dog products.

Sale

Adjustable Stainless Steel Dog Prong Collar

£21.97 – £27.97

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Sale

Double-Strand Rope Tactical Lead & Collar Set

£8.97 – £25.97

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Sale

Heavy Duty Tactical Reflective Dog Collar

£8.97 – £10.97

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Sale

Dual-Action Training Pull Ring

£7.97 – £14.97

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Sale

IQ Treat Puzzle Ball for Dogs

Original price was: £11.97.Current price is: £8.97.

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Sale

Indestructible Bouncy Rubber Dog Ball

£5.97 – £15.97

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Sale

Heavy Duty Tactical Bungee No-Pull Lead for Big Dogs

Original price was: £18.97.Current price is: £13.97.

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Sale

Strong & Durable Training Lead for Big Dogs

£8.97 – £13.97

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Customer Reviews & Survival Stories

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Why Tough Matters

Big dogs aren’t just large; they’re strong, smart, and sometimes a little too enthusiastic. Standard pet shop gear? It just doesn’t cut it. From snapped leads to shredded toys, we’ve seen it all (and so have our shoes).

That’s why Fierce Fido only stocks products that can keep up with the power, play, and personality of your big best friend. Because when your dog’s idea of “fetch” is “demolition derby,” you need gear that’s up for the challenge.

Meet the Fierce Fido Testers

Meet Kanan, our resident muscle-bound American Bully, and Sky, the Husky mix with energy to spare. These two don’t just “test” our products. They put them through epic tug-of-wars, zoomie marathons, and chew sessions that would make lesser gear whimper.

If it survives Kanan and Sky, it’s Fierce Fido approved.

Kanan

Meet Kanan, our American Bully and resident powerhouse. If there’s a toy to be...
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Sky

Then there’s Sky, our Husky mix with endless energy and a mischievous...
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